Arthur G. Greene Consulting

When author Arthur G. Greene approached us to help him design his new book, Arthur Greene’s Practical Guide: Succession Plans for Law Firms and Rewards for Retiring Lawyers, we couldn’t say “yes!” fast enough. Determining the book’s size, designing the cover, selecting typefaces and diving into typesetting were just small parts of this project, which evolved into an in-depth process to pair appropriate typography with content and readability. To promote the book’s launch, we developed an advertising campaign and brochure to support sales.

Scope: book design, brochure, advertising